Wings of Achievement
Celebrating the diverse achievements of UO students and the wraparound support services that help them to succeed.
1 month
April 2024
Lead Designer
The Wings of Achievement campaign highlights the many ways UO students define success—through academics, personal growth, and career readiness. While UO offers extensive wraparound support, many students weren’t aware of these resources.
Showcasing student success.
CONTEXT
Many UO students weren’t aware of the full range of support services available to them. Wings of Achievement needed to bridge that gap through compelling storytelling and a cohesive multi-channel experience.
Visibility, impact, and engagement.
PROBLEMS
Low Awareness – Many students didn’t know about the full range of programs in UESS, limiting their ability to take advantage of available resources.
Storytelling That Resonates – Success looks different for every student. The campaign needed to showcase real, diverse experiences in an engaging and relatable way.
Consistency Across Platforms – The campaign spanned web, social, newsletters, and digital displays, requiring a cohesive design that worked across multiple formats.
Driving Engagement – Beyond awareness, the campaign needed to encourage students to explore available resources and take action.
Challenge - Create a dynamic, multi-channel campaign for the Division of Undergraduate Education and Student Success (UESS) that highlights the diverse ways students thrive at UO while raising awareness of the 14 wraparound support programs.
To ensure Wings of Achievement reached as many students as possible, we designed a cohesive multi-channel experience through web, social media, digital displays, and newsletter features.
A student first approach.
SOLUTIONS
Digital display template created to highlight the nine students.
THE DETAILS
High-Visibility Storytelling
We leveraged a multi-channel strategy, including a dedicated campaign webpage, social media, and digital displays across campus. This met students where they are.
Peer-to-Peer Connection
Rather than institutional messaging, we let students tell their own stories. Featuring real experiences made the campaign more relatable, helping students see themselves in the their peers.
Cross-Campus Collaboration
By working closely with key departments like UO Advancement, Student Services and Enrollment Management, and the schools and colleges, we extended the campaign’s reach and impact .
BY THE NUMBERS
2,700
1,365
59
unique visits to the campaign webpage
total engagement on Instagram
total screens featuring campaign
TAKEAWAYS
The Wings of Achievement campaign deepened my understanding of student support resources and their impact. This project also taught me the value of collaboration across departments to sync content and amplify messages.