Your Year of Fun
The "Your Year of Fun" campaign refreshed Girl Scouts of Southern Nevada's membership and recruitment branding.
Lead Designer
2 months
January 2023
CONTEXT
The "Your Year of Fun" campaign was launched to refresh the Girl Scouts of Southern Nevada’s membership and recruitment branding. By aligning with Girl Scouts USA’s national guidelines, the campaign created a cohesive set of assets to inspire new and returning members.
Refreshing Girl Scouts Membership and Recruitment
PROBLEMS
Branding and Engagement Challenges
The Girl Scouts of Southern Nevada faced several key challenges:
Branding Refresh – The existing branding no longer resonated with the target audience and lacked the vibrancy needed to engage new and returning members.
Adherence to Guidelines – Ensuring all materials adhered to the national Girl Scouts USA branding guidelines while still being relevant to the local chapter was a constant balancing act.
Social Media Engagement – There was a need for more frequent and engaging social media content to drive visibility and excitement for the campaign.
Challenge - Refresh Girl Scouts of Southern Nevada’s recruitment materials, both print and digital, to create a cohesive, engaging, and brand-aligned campaign that drives membership and strengthens community engagement.
SOLUTIONS
A fresh take.
Showcasing and having fun with the brand through a modern approach:
THE DETAILS
SOLUTIONS
A Refreshed, Engaging Brand Presence
We refreshed all recruitment materials, aligning with Girl Scouts USA guidelines while a fresh, approachable feel to attract new members.
A Dynamic Content Strategy
We created a content plan that balanced event promotions with user-generated content, showing real Girl Scouts’ experiences to engage both parents and potential members.
BY THE NUMBERS
7
200
3
partnerships
followers gained
percent increase in membership
Working with GSSNV showed me that Girl Scouts is about more than cookies. The girls’ passion and drive are inspiring. Through leadership and community engagement, they gain invaluable experiences that better shape their future.
It’s about more than cookies.
TAKEAWAYS
